When creative thinking meets real-world challenges, and global perspectives are put into action, YCIS Qingdao students rise to the occasion.

On 14 April, YCIS Qingdao proudly hosted the regional round of the CNCC (China National Careers Challenge) — a business innovation and career exploration competition for young learners.

Through strong teamwork, innovative ideas, and confident presentations, our students achieved outstanding results, securing both qualification for the China National Finals and direct entry to the Global Finals in the UK.

This year’s challenge invited students to design and manage a themed amusement park experience.

Using Project-Based Learning (PBL) and Design Thinking, teams were required to:

• Develop original attraction concepts

• Design customer-focused services

• Plan engaging event experiences

• Create marketing strategies

• Build a distinctive brand identity

This was far more than a theoretical exercise — it was a complete business simulation.

Throughout the process, students refined their ideas through discussion, iteration, and feedback, applying key business concepts such as the 4P marketing model.

On presentation day, they delivered their proposals with clarity, confidence, and strong team synergy — bringing imaginative and commercially viable ideas to life.

A highlight of this year’s competition was the inclusion of parent representatives on the judging panel.

Bringing experience from business, management, and customer-facing industries, parent judges added valuable real-world perspectives:

• User-focused insight – As decision-makers in family consumption, they offered feedback grounded in real customer expectations

• Professional expertise – Their industry knowledge encouraged deeper thinking and practical problem-solving

• Stronger school–family connection – Their involvement created a meaningful bridge between learning and real-world application

At YCIS Qingdao, we believe education is not just about acquiring knowledge, but about developing the skills, mindset, and confidence to navigate the future.

CNCC is not simply a competition — it is an authentic learning experience. Students step into real roles such as product managers, designers, and marketers, gaining insight into how the business world operates.

We are incredibly proud of all our students — not only for their achievements, but for their courage to step forward, take on challenges, and grow through the experience.

Because on this stage, success is not only about results, it is about learning, confidence, and the willingness to push beyond one’s limits.

We look forward to seeing our students continue to thrive on larger stages, bringing their ideas, creativity, and vision to the future of business and beyond.